If they want to have access to new markets companies have to heavily invest on marketing strategies, both directly (through media, agencies or advertisement in general) and indirectly (through commercial incentives or promotions). The Gustoso Sicilian Food Excellence partnership helps its members to optimise marketing costs by employing state of the art methods and instruments so to channel resources on targeted investments. Our aim is creating evaluation methods and to constantly monitor the impact a marketing campaign is having on the company’s sales. The true driving force of the communication plan is the relationship with the media partners so to highlight the potentials and goals of the Gustoso network.